Each week, we’ll bring you the hottest new additions to the branded video universe. If people aren’t talking about them yet, they will be soon. So if you haven’t seen these branded videos yet, take a few minutes and catch up.
The Game Before the Game
Beats by Dre
Release Date: June 5, 2014
True Reach: 6,515,714 views
Tweets: 16,625
Facebook Interactions: 212,081
Beats by Dre unveiled this campaign ahead of the World Cup and it will leave you with chills. In The Game Before the Game viewers get a glimpse into the pre-game rituals of some of the today’s biggest celebrities, including LeBron James, Venus Williams, Stuart Scott, and Lil’ Wayne. The ad centers on Neymar, who calls his dad for advice, and who is told not to hold anything back.
Dear Kitten
Friskies and BuzzFeed
Release Date: June 5, 2014
True Reach: 3,952,960 views
Tweets: 2,111
Facebook Interactions: 65,320
In this hilarious ad from Friskies and BuzzFeed, a cat gives advice to his household’s new kitten. The kitten is taught important life lessons – don’t try and lie in the open underwear drawer, beware the human larvae, and to appreciate wet Friskies food when the humans give it as a reward. As with just about anything BuzzFeed branded these days, the video has been an instant hit.
#ProudToPlay
YouTube
Release Date: June 3, 2014
True Reach: 4,418,028 views
Tweets: 6,389
Facebook Interactions: 50,633
#ProudToPlay is a celebration of LGBT athletes in sports. The campaign, which coincides with the World Cup and Pride month, seeks to support a world where athletes are judged solely on performance, and not by any other criteria. The video features many LGBT athletes and cameos from superstars such as Kobe Bryant and Neymar. While the campaign is already a big hit, it’s likely that the campaign will continue to grow over the course of the month as Pride celebrations continue.
Epecuén
Red Bull
Release Date: April 21, 2014
True Reach: 1,757,632 views
Tweets: 2,325
Facebook Interactions: 75,035
Red Bull and famed trials cyclist Danny MacAskill team up in this campaign to visit the abandoned Argentinian town of Epecuen. The town, devastated 25 years ago after a historic flood, is a shell of its former self, with only one inhabitant remaining. MacAskill, who has experienced viral success in the past, takes on various obstacles in the ruins of the town, showcasing a creative opportunity in an area everyone, including the lone inhabitant, believes to be a wasteland.