Each week, we’ll bring you the hottest new additions to the branded video universe. If people aren’t talking about them yet, they will be soon. So if you haven’t seen these branded videos, take a few minutes and catch up.
Dear Kitten: Regarding the Big Game
BuzzFeed & Friskies
Release Date: January 22, 2015
True Reach: 2,008,467 views
Facebook Interactions: 40,275
With over 33 million views combined on past Dear Kitten videos, the collaboration between BuzzFeed and Friskies is a proven success. Now in the latest video, Dear Kitten takes on the Super Bowl.
The older, wiser cat explains to the kitten what will happen on Super Bowl Sunday. Strange humans will show up, who take all the good nap locations, try to get food on or around their “mouthholes,” and use metal cans to suck out their intelligence. The cat advises the kitten to follow his lead and sit in front of the TV at a crucial moment, to get a free “airplane ride” to wet food.
Since the campaign launched on January 22, it has been viewed more than 2 million times and received over 40,000 social interactions.
Au Naturel
Carl’s Jr.
Release Date: January 21, 2015
True Reach: 4,860,682 views
Facebook Interactions: 33,772
Carl’s Jr. taps model Charlotte McKinney for its Super Bowl ad touting the new grass-fed free-range beef burger. Seemingly wearing nothing, McKinney walks through a farmer’s market as men stare and strategically placed fruit and vegetables keep her from revealing too much. Her voice-over says she loves going all natural and the ad ends with her taking a big bite of the Carl’s Jr. all-natural burger, advertised as having no antibiotics, hormones, or steroids.
The campaign has been viewed more than 4 million times since it launched on January 21 and received more than 33,000 social interactions.
Love Your Curls
Dove
Release Date: January 20, 2015
True Reach®: 13,225,888 views
Facebook Interactions: 77,492
Love Your Curls is the latest entry in Dove’s series of videos encouraging women to think about the messages they may be unconsciously communicating to young girls.
The three-minute video begins with curly-haired girls being asked how they feel about their hair. The girls say they don’t like their hair and that they wish they had straight hair because it’s more beautiful. To convince them otherwise, Dove sets up a surprise for the girls. With their eyes covered, the girls enter a room where a curly-haired band plays a song about loving curls and the girl’s moms and curly-haired family members and friends dance around.
Since the campaign launched on January 13, it has garnered more than 13 million views and over 80,000 social interactions.
Band of Brands
Newcastle
Release Date: January 12, 2015
True Reach: 1,083,107 views
Facebook Interactions: 3,466
For the second year in a row, Newcastle attempts to make the most of Super Bowl buzz without actually buying a national Super Bowl ad. The “Call for Brands” video opens with clichéd Super Bowl ad imagery: a sunlit barn, a tractor, someone throwing a baseball, someone welding, a cowboy, and a cute dog. The narrator says “It’s Americans like you that make America so American.”
Then Aubrey Plaza interrupts to say that big brands shouldn’t be the only ones who get to blow all their money on Super Bowl advertising and pitches other brands to join forces with Newcastle to create a logo-filled team-effort ad. This morning, Newcastle confirmed that they would be running ad with 37 brands in a local market, Palm Springs.
The campaign has been viewed more than 1 million times and received over 3,000 social interactions since it launched on January 12.
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